Reading through various internet forums, it certainly sounds like the Google Pixel and Pixel XL are attracting more iPhone users than any of Google's previous Nexus devices. The sales figures seem to back that up, too, as the Pixel is outpacing last year's Nexus 6P, and pre-order demand has exceeded Google's expectations, causing delays in shipments. (We reached out to Google but they wouldn't give us any specifics on sales numbers or numbers of switchers.)
With the release of the Pixel and Pixel XL, Google is officially a smartphone manufacturer. But their mobile endeavors aren't just limited to software and hardware, as Project Fi has already made them into a legitimate cell service provider.
Rumors have had Google making a foray into the mobile carrier world for quite some time, but today, the Mountain View tech giant finally made things official. The new service, dubbed Project Fi, will be a Mobile Virtual Network Operator, or MVNO, that uses existing Sprint and T-Mobile cell towers.