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How To: Here's Why It's Harder to Steal a Samsung Phone Than an iPhone or Another Android

Pretend you're a phone thief for a moment. You might be a pickpocket or a stickup kid, but you're in possession of other people's phones on a regular basis. Now ask yourself this: what's the first thing you do after you steal a phone?

News: Transform Your Friend into an AR Musical Synthesizer via This HoloLens 2 NFT App

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.

News: Japan-Based Developer Unleashes Giant AR Gundam Robot on the Public via HoloLens 2

The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.

News: Marvel Heroes Invade ESPN's NBA Broadcast of Warriors vs. Pelicans Game via AR

Two brands with affinities for augmented reality, Marvel and the NBA, joined forces to inject some AR superpowers into Monday night's matchup of the Golden State Warriors and New Orleans Pelicans.

AR Snapshots: Celebrate May the Fourth Be with You Day with These Star Wars Snapchat AR Lenses

Thanks to the grandest of puns, May the 4th is Star Wars Day. And what better way to pay tribute to the space opera than with the augmented reality superpowers of Snapchat.

How To: Send Star Wars Emoji in Text Messages & Chats

Why are there no official Star Wars emoji in the Unicode Standard? We've got the "Vulcan Salute" from Star Trek, so where's the force choke hand gesture?! While you may never see Star Wars officially invade your emoji keyboard, there are ways to send Star Wars emoji and stickers to your friends in your favorite chat app.

News: AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

Market Reality: Apple's AR Spaces, Facebook's AR Future, Snap's 3D Acquisition & Campfire AR Headset Launch

There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.

Market Reality: Apple Funds AR, Campfire Headset Plans Revealed, Marvel Adds AR to NBA & Star Wars Day Snapchat Lenses

Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.

News: Campfire CEO Jay Wright on How He Plans to Use AR to Transform How We Work & Collaborate

The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing.

News: Apple Secures Supply Chain for AR Hardware with $410 Million Investment into Optical Manufacturer II-VI

As Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the company has made a strategic investment to ensure its supply chain can support it.

How To: Digitize Your COVID-19 Vaccination Record Card on Your Phone for Easy Access Anywhere

As the U.S. inches closer to herd immunity and reopening after the pandemic, it may become necessary to keep your COVID-19 vaccination cards on you at all times to gain access to places and events that are prone to spreading the coronavirus. You probably won't want to lose your card, so it may be wise to load a copy onto your smartphone for easy access.

News: Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused Future

Facebook's annual earnings call on Wednesday didn't come with any big surprises, that is, if you took everything at face value.

News: Adidas & Tooz Reveal More About AR Smartglasses Partnership

The progress Tooz has been making in the smartglasses space has been mostly kept under wraps, but the company is slowly giving us a deeper look at what it has in store for smartglasses wearers.

News: Apple's AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers

Ever since the debut of the LiDAR Scanner in the latest batch of Apple's iPhones and iPads, the questions have swirled as to how this would benefit augmented reality interactions.

News: Campfire AR Headset Emerges from Stealth to Offer 3D Collaborations for Enterprise & Design Teams

The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D content.

News: Snap's Acquisition of 3D Mapping Startup Signals Move to Build AR Cloud

The concept of Metaverse, otherwise referred to as AR cloud, where a digital twin of the real world filled with virtual content anchored persistently for all to see, has been a sci-fi dream of futurists for years and an aim for most tech companies who are serious about AR.

News: Netflix Fantasy Franchise 'The Witcher' Opens Early Access to AR Game Called Monster Slayer

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

News: Zoom Unveils Immersive Feature That Puts Multiple People in a Single Virtual Room

The era of virtual meetings has been evolving every few months, with augmented reality filters leading the charge in changing the way we interact when chatting via video streams.

News: UFC Lets You Pick the Winners in AR via Snapchat Lens

As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.

Market Reality: Facebook Execs on AR Future, Amazon AR Beauty Salons, Samsung AR Launch & the Best Snapchat AR Lenses

As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.

News: Marvel Studios Tosses 'Falcon & the Winter Soldier' AR Game to Fans in Time for Finale

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

News: Samsung's New App for Galaxy Smartphones Turns the World into Your AR Canvas

After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.

News: Snapchat, Google & Verizon Highlight Humanity's Impact on the Environment with AR for Earth Day

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.

News: Google Gains Ground in Remote Video Race with Virtual Video Backgrounds in Google Meet

As the COVID-19 pandemic persists, so, too, does the demand for video conferencing platforms like Zoom, Microsoft Teams, and Google Meet.

News: This Is the Secret AR App Powering Amazon's New Entry into the Beauty Salon Business

The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons.

AR Snapshots: Live Out Your Sci-Fi Dreams with Iron Man Suits & Lightsabers in Snapchat

Snap introduced some fantastic new augmented reality abilities in version 3.4 of Lens Studio, the company's tool that allows anyone to create AR lenses for the Snapchat app. The newest features include improved hand tracking and full-body segmentation.

News: Vogue Uses Augmented Reality to Help Latest Cover Star Shine

In recent years, the fashion world has been dabbling in augmented reality tech in the realm of makeup and virtual try-ons.

News: Google Adds Pac-Man, Hello Kitty & More Japanese Anime & Video Game Characters to AR Search

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.

News: Facebook Reality Labs Chief Teases AR Coming to Oculus Quest Gaming, Delves into Future Smartglasses Hardware

The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.