For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business.
Over the past three years, Epic Games has raised billions of dollars in funding on the success of Fortnite as well as Unreal Engine, one of the top 3D engines available for developing games and AR experiences.
Apple's augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple's next public-facing event.
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.
The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine.
Market Reality: Google Pushes Web AR, Lil Nas X Goes Immersive, Coinbase & Ray-Ban Snapchat into AR Marketing
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
News: Facebook Reality Labs Chief Teases AR Coming to Oculus Quest Gaming, Delves into Future Smartglasses Hardware
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.
Market Reality: Epic Games $1 Billion Raise, Apple AR Surprise, Deutsche Telekom Smartglasses & HoloLens Helps Intel
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
If you're a developer working on the bleeding edge of augmented reality, or even an enthusiastic smartglasses early adopter, being first in line for new wearable hardware is a priority.
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
AR Snapshots: Snapchat Pumps Out Billie Eilish, Cardi B, Megan Thee Stallion, Justin Bieber, Taylor Swift & the Beatles
Snapchat and its augmented reality capabilities have become a haven for music artists seeking to promote their new albums or simply amplify their art with immersive experiences.
Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm.
Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.
Market Reality: Apple AR Headset Event in the Works, Snap & Niantic Have Their Own Smartglasses Plans
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usually reserved for death metal bands.
With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.
After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft.
The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon.
As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.
Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices.
The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.
Even as the world continues to grapple with the pandemic, the tech industry continues to chug along, with some looking for ways to present new products, and in some cases continue major conferences that reveal the latest in augmented reality developments.
Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands.
Market Reality: Microsoft Reveals More Mesh Details, Nintendo Taps Niantic for AR Games & Ricoh Prepares 3D Display
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.
If you have Snap Spectacles 3, the dual camera-equipped sunglasses capable of capturing 3D photos and video, by now you've likely jazzed up the videos you've captured on the wearable with Lenses via Snapchat.
With non-fungible tokens (NFTs), particularly those that are 3D in nature, holographic displays are becoming more indispensable for those looking to show off their valuable works of art.
Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once.
Market Reality: NFT & AR Converge with Atari, MF Doom & Virtual Homes, Plus Samsung Partners with Snapchat
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
News: This Virtual Home Sold for $500K as an NFT, Now the Artist Wants to Move It into Augmented Reality
The NFT space is moving so fast that if you're not already engaged, you've probably already missed several history-making events.
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
News: NexTech AR's Paul Duffy on How Mobile AR & Holographic Performances Are Changing How We Work & Play
As augmented reality space continues to move into the mainstream, the competition to offer immersive services is ramping up as well.
News: Facebook Plans to Enhance Hand Gestures for Future AR Smartglasses with Wristband That Can Read Nerve Signals
While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses.
News: This Atari 3D Sneaker NFT Auction Is Using Snapchat to Let You Try Before You Buy on the Blockchain
When you're talking about collectibles, in 2021 it's heresy not to include the world of sneakerheads. Nowadays, a single, limited batch of newly designed sneakers from Nike can quickly sell out and then go on to be resold for many thousands more than they were purchased for at launch.
Snapchat parent company Snap took a huge step towards the realm of smartglasses with the third iteration of its camera-equipped Spectacles sunglasses.
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
The hype surrounding non-fungible tokens (NFTs) has reached astronomical levels over the past few weeks, and now the technology has intersected with augmented reality's orbit in a fantastic way.