Bumble

As the stigma of online dating fades and swiping potential suitors on your phone becomes the new norm, one very real issue that you may have to deal with is catfishing: the act of being deceived by a fictional online persona. Although dating apps do their best to weed out fake accounts, a few of them slip through the cracks and take advantage of innocent people just looking for a connection.

Despite Tinder's tremendous popularity, Bumble has carved out a billion-dollar business by focusing on women (they message first), simplicity (ice breakers less wordy than OkCupid), and relationships past romance (friends and prospective jobs). Now they're diving into customization, with filters that allow you to pore over prospective matches by height, religion, education, politics, and more.