Pinning a tweet to your profile is a fantastic way to get people to view and engage with your most important content on Twitter. In fact, it could very well be the best way to improve your overall Twitter strategy.
Twitter can be a wonderful place for people to express their emotions and chat with each other in a short format. However, it can also be a breeding ground for hateful comments, foul language, and a whole lot of political talk.
Seeing that wonderful blue verified badge on Twitter really adds something to your public persona, doesn't it? That's why, when I found out that the average person could get verified on Twitter with the right tools, I jumped on the chance to add that little blue check to my own personal account.