As you've probably heard by now, Snapchat's new redesign isn't going over too hot with its users. Its stock plummeted last week when Kylie Jenner said she'd be moving on to more Instagram-y pastures. With all these factors, you'd probably assume that there is some empirical evidence that Snapchat is in the tube. Well, you'd be wrong.
According to analytics firm Sensor Tower, Snapchat saw a "55 percent week-over-week increase in first-time U.S. app installs across the App Store and Google Play for the seven days following its recent redesign." And of Kylie Jenner's Tweet that sent shock waves all the way to Wall Street? Well, 9to5Mac reports that her Tweet sent the app skyrocketing to the number 1 spot on the App Store.
While app redesigns are frequently harshly-met by the public, Snapchat's in particular felt especially vilified. What's most interesting is that in the face of this criticism, Snapchat has only gotten more popular, picking up new users at a staggering rate. If anything, this truly does prove that "any press is good press," but we still feel it's our duty to quell cries of the naysayers of one of our favorite social media applications.
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