With summer in full swing, these Snapchat lenses are as hot as ever. With people celebrating the 2018 World Cup in Russia, Snapchat contests that earn could earn you a free ride to Comic Con, and the everyday innovation that comes out of Lens Studio, there's something for everyone here this week.
Since starting as a simple messenger with self-destructing pictures, Snapchat has grown into a full-fledged social media platform. As features were added, new permissions were requested, and we're all probably guilty of just tapping "OK" to try out the latest and greatest. But at some point, it's a good idea to review your settings to see what personal data you're putting out there for all to see.
Snapchat is in the midst of a massive redesign — one that not everyone loves. Still, it's clear that this is a decision fueled by money, and Snap Inc. believes this redesign will help attract more advertisers. Even so, Snapchat has a few more tricks up their sleeves to make a little extra dough. And while the average user couldn't care less about ads, they very easily could care about custom Filters and Lenses.
Not that long ago, Snapchat was an app with only one purpose — to send and receive self-destructing picture messages. The app has clearly grown since, adding many features that both adhere to its original function as well as ignore it. One of these new features is Context Cards. You may have heard about them, but what exactly are they?
Snapchat is one of the best ways for people to communicate with pictures, but it has a ton of other features baked into it. From the Memories feature to My Story, there are many ways to save save and share snaps among friends. Sometimes though, you want to add a little more pizzaz to your snaps. Luckily, Snapchat gives users a myriad of ways to interact with snaps before they're sent.
Bitmojis are not only a good way to personalize your Snapchat account, but also a really fun Snap addition to play around with. A bitmoji is basically like your little avatar, letting you design your mini-self whichever way that you desire.
Snap Inc.'s dedication to augmented reality has expanded the world lenses in Snapchat to our own Bitmojis. While it's great to see our characters interacting with real environments, we haven't seen them connect to other Bitmoji in AR space. That all changes with "3D Friendmojis," a lens from Snapchat that lets you stage scenes between your Bitmoji and a friend's.
Snap Inc. added stickers back in 2016 to its Snapchat app, and it has been building on that functionality ever since. Now, you can add Bitmojis and even GIFs from Giphy to your photos and videos. Even better, you can pin any of these stickers to background items or moving subjects when sharing videos. That means stickers aren't pinned to the screen itself but to a real-world location.
As summer is upon us, new musical Snapchat lenses are as well. This week has entries from Maroon 5, Simon and Garfunkel, and Snow Tha Product with entertaining visuals to match. As kids start to leave school for the summer, expect the lens scene to be kicked up a notch with anticipation.
On April 3, 2018, Snapchat announced that the phone and video calling feature that's long been a feature of one-on-one calls would be coming to group chats. Well, late on Monday, April 17, the feature was finally pushed out to everyone for Snapchat groups on Android and iPhone.