Snapchat users have clamored for the ability to share their Stories since the app's inception, and we're finally going to be able to with "Stories Everywhere." Similar to how Twitter gave people the ability to embed tweets in 2011, Snap, Inc. aims to make Stories even more accessible for those outside of the platform.
This move bodes well for the revenue growth of Snapchat, something that has eluded the company. Events that happen in real-time, like sporting events or major news stories, will now be able to be shared among content outlets, allowing for more eyes to fall on advertisements.
It's unclear what exactly this means for the average user, who may not want to take advantage of "Stories Everywhere." Snapchat rose in popularity due to the privacy that it offered, and the ability to share a Story on different platforms flies directly in the face of that.
To see the full announcement, check out Cheddar's exclusive story. How do you feel about "Stories Everywhere?" Let us know in the comments below.