Smartphones News
News: Will Google's Standalone VR Headsets Enable AR Experiences?
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
News: Amusement Park Pits Guests Against Each Other in Augmented Reality Warfare
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
News: Google Unveils Visual Positioning Service for Tango
At the Google I/O keynote presentation today, Clay Bavor, Vice President of Virtual Reality for Google, shared a number of new initiatives in virtual and augmented reality. This included new services for the Tango platform called visual positioning service, or VPS.
News: McDonald's Partners with UberEats to Bring Heart Attacks to Your Doorstep
Whoop, there it is. McDonald's makes its food even faster by partnering with UberEats to bring orders to your doorstep in over 1,000 locations around the country.
GIVEAWAY ALERT: AWE Is Here & We Are Giving Away Free Passes!
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
News: Fly Lufthansa? Snapchat Will Introduce You to Your Flight Crew
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
Brief Reality: Blippar Delivers ARcade for M&M's Promotion
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
News: Insta-Stalking Ramps Up a Notch with Location Stickers
We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories.
News: Instagram Swipes Snapchat Lenses with Furry AR Koala Ears & Icy 3D Crowns
Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters.
Market Reality: Upskill Acquires Pristine
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
NR50: Next Reality's 50 People to Watch: Timoni West
If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.
News: Arvizio Aims for Enterprises with Collaboration Tools for HoloLens
Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at the Augmented World Expo, which begins later this month in Santa Clara, California.
News: All the Cool Kids Are Going to Instagram, Hanging Snapchat Out to Dry
Your friends are ditching Snapchat for Instagram. After the social network turned camera company announced it lost $13.30 per user in its first quarter as a publicly traded company, well, it doesn't look too good for the platform's future, y'all.
News: New Tool Makes It Easy to Check if a Phone Was Lost or Stolen
Buying a smartphone used is an excellent way to save money, but those savings come with a risk that your seller isn't as forthcoming as they claim. You don't want to end up buying a stolen smartphone because it might not work correctly ... and, you know, it's wrong. Luckily, there's an easy way to check if the phone you're about to buy is legit.
News: Magic Leap Opens Up Applications for Early-Access Beta Developers
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
News: ScopeAR's Mixed Reality Smart Instruction Development Platform Now Supports HoloLens
Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.
News: Google Search Never Wants You to Feel Left Out Again
Google added a new feature to its mobile app that pairs your searches for events with direct summaries of activities from sites like Eventbrite and Meetup. If you see an event you like, then you can tap on it to check it out for more fun details or book your ticket directly through the providing website.
News: Back Away from the Burger! Microsoft Combats Overeating with AR Patent
Ben & Jerry's addicts rejoice: Microsoft just won a patent for AR glasses that could help to combat overeating. Physical restraint is still needed to keep me away from that ice-creamy goodness, but a little virtual voice saying 'DON'T DO IT' could definitely help when the cravings come.
News: Blippar Brings App-Free Augmented Reality to Web Display Ads
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
News: uSens Achieves AR/VR Tracking Through Single Stereo Camera
Computer vision technology maker uSens, Inc. has unveiled uSens Fingo, a camera module that enables tracking of hand and head movements for PC-based, mobile augmented, and virtual reality platforms.
News: New App Won't Let Your Money Go to Companies You Disagree With
We're all passionate about something. Maybe it's the environment. Stopping poverty. Finding the best taco joint ... Whatever your cause, the last thing we want is to support companies whose practices go against what we believe. After all, you can't trust someone who doesn't like tacos. So it can be difficult to know which companies to avoid; there are just too many doing too many shady things to keep track of. Until ...
Brief Reality: Industries Take a Peek at the Future of Augmented Reality
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
News: SwapBots Is the Type of Idea the Mixed Reality Future Needs
The hunt for the mixed reality use-case that wins over consumers' hearts and creates a critical mass is a problem every developer would love to solve. Not only would they find themselves rich and famous seemingly overnight, but they would also end up making one of the various possible hardware solutions a viable place for other developers to put their time and energy.
News: Pinterest Updates Creepy Lens Feature, Now Recognizes Even More of Your Bedroom
If you find this update from Pinterest more than a little creepy, I agree. If you don't, then keep reading about how Pinterest's updated "Lens" feature is your next must-have tool!
NR50: Next Reality's 50 People to Watch in Augmented & Mixed Reality
Throughout this NR50 series, we have talked about the incredible growth the augmented and mixed reality space has seen in the last year. More devices, software, developers, and use-cases seem to arrive daily. For this growth to have occurred, it took the work of many people, from many different backgrounds and skill sets — and Next Reality wants to recognize them for all that they have done and are doing.
News: Captain Blimey Seeks to Plunder the Pokémon GO Craze
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
Market Reality: Fastdata.io, Ultrahaptics Secure Funding for Contributions to AR
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
News: Woah! Snapchat Wants to Map Your World with AR
Snapchat is attempting to take over the world via augmented reality technology. Well, it's more of a virtual makeover than a takeover, but still ...
News: Unity with Native Tango Support & Vuforia Integration Coming Later This Year
The keynote at this week's Vision Summit 2017, a two-day event put together by the Unity team in beautiful Hollywood, California, revealed a few new features coming to the Unity platform. They also previewed some of the beta features that are currently available for those less scared of the occasional hiccup.
NR50: The People Leading Augmented & Mixed Reality's Head-Mounted Displays
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
News: The Government Is Coming for Your HMDs!
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
News: Alex Kipman Just Said What All HoloLens Enthusiasts Are Thinking — 'The Phone Is Already Dead'
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
May the Fourth Be with You: How Big of a Role Will AR Play at Star Wars Land?
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
NR50: The People to Watch in Mobile Augmented Reality
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
News: NFL Audibles to Augmented Reality for Fan Experience
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
News: Hulu's Live TV Service Provides New Way to Stream on Smartphones
Who pays for live TV anymore? Better question, who watches live TV anymore? With a ton of streaming services available, there's no room in our lives for things like schedules, commercials, or going weeks between episodes. (What is this, 2010?)
NR50: The Developers to Watch in Augmented & Mixed Reality
In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR and MR, and these are some of the faces behind them.
News: Microsoft Wants to Make HoloLens the Future of Education
In a video released Tuesday, Microsoft arguably began to position the HoloLens and Windows Mixed Reality as the future of education. A smart tactic meant to coincide with their other education-related announcements made on the same day.
News: Drone Prix Finishes as First AR Game for DJI Drones
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
News: Sports Illustrated Brings Its Latest Issue to Life Using AR/VR
UPDATED 5/4/17: SI has stated that they won't be augmenting its Swimsuit Edition. Although, this could be a sign that the company may do so in the future. If they already have all the tech set up for the latest feature, then they are already half way ready to augment other SI editions. So get ready SI fans and download the designated Life VR app, because you are going to need it to point it at these specially marked SI pages.