Smartphones News
News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
News: Microsoft Japan Helps Godzilla Invade Real World Tokyo via HoloLens
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
News: Liverpool Soccer Fans Can Try on the Team's Uniform in Augmented Reality with New Balance Snapchat Lens
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
News: Qualcomm Making Chips for Standalone AR & VR Headsets Linked to HTC, Vuzix, & Google, Reports Say
One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets.
News: New DigiLens Waveguide Displays for Motorcycle Helmets Are Thinner, Lighter & Cheaper
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
News: Looney Tunes Antics Jump from Screen to Real World with Augmented Reality Experiment
Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world.
News: Xiaomi Might Make Its First Stop on US Shores with the Mi 8 Anniversary Edition
US customers might soon get access to their first Xiaomi smartphone. The fourth largest OEM has been eyeing a US launch for years, with rumors indicating a debut by Q1 2019. Now, it looks like the Mi 8 Anniversary Edition will be the first device.
News: Apple Reveals New Animoji Karaoke Video Ahead of WWDC
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
News: Disney Patent Previews More Star Wars AR Gaming
A newly-filed patent application from Disney Enterprises, Inc. teases more augmented reality lightsaber duels, either for at-home gaming or for the media behemoth's forthcoming Star Wars theme park.
Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
News: Mapbox Updates Maps SDK to Compete with Google Maps API for Location-Based Gaming
Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category.
News: Google Partnering with Qualcomm & Quanta on AR Headset, Report Says
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.
News: Analyst Predicts Apple's AR Headset Won't Arrive Until 2021
Noted analyst Gene Munster is predicting that Apple's initial entry into the augmented reality wearables category will be a year later than previous reports have estimated.
News: Try These 5 Hot New Snapchat Lenses — Iron Man, iDubbz & More
In this week of Snapchat lenses, there was a significant increase in ones that involve Marvel superheroes (the Infinity War effect), as well as ones with YouTubers. Classic sitcoms will also always do well, as evidenced by some of my previous roundups. Overall, lenses are doing well and only continuing to grow.
News: Target Taps YouCam for Augmented Reality Cosmetics Web App
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
News: DigiLens Gets $25M Boost from Continental for Automotive Augmented Reality
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
News: Google Updates AR App to Help Muslims Observe Ramadan When Offline
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
News: Create & Explore Floating Orbs of Sound in AR with Fields App
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
News: Amazon Sumerian Now Available to Anyone Who Wants to Create AR & VR Apps
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
News: NBC's Today Show Uses Snapchat to Let You Dress for the Royal Wedding in Augmented Reality
Royal wedding fever has officially taken over the media, and that obsession with the UK's latest marriage event has now extended to Snapchat, thanks to a new Lens from the Today Show.
News: Samsung's Galaxy S9 & S9+ Finally Get ARCore Support
Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in February.
News: Rick & Morty Fan Creates Snapchat Lens to Transport You into the Adult Swim Universe
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
News: Tech Toothbrush from Samsung Incubator Graduate Uses AR to Help Kids Improve Brushing Habits
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
News: Fantasmo Wants to Map the World & Its Buildings in 3D with Your Smartphone's Camera
Another AR cloud savior has emerged this week in Fantasmo, a startup that wants to turn anyone with a smartphone into a cartographer for spatial maps.
News: ABC News Seeks Audience with Royal Wedding Onlookers via AR App
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
News: Try These 5 Hot New Snapchat Lenses — The Simpsons, Playable Flappy Bird & More
In the wild world of Snapchat lenses, this week was an especially good one for cool effects. Lens-crafters (really hoping I can get that name to stick) have gotten a lot better at making non-gimmicky lenses that allow you to interact with them in new and unique ways.
Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
News: Here's How Shared AR Experiences will work via Google's Cloud Anchors
In the arms race between ARKit and ARCore, Google scored a big win with the announcement of its Cloud Anchors shared AR experiences platform at Google I/O on Tuesday.
News: Niantic Planning to Chart AR Maps with Crowdsourcing Help from Gamers
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
News: First Images Captured by Microsoft's Project Kinect for Azure Surface Online
Images captured by Microsoft's next generation Kinect depth-sensing camera that will facilitate augmented reality experiences in the next version of the HoloLens and give computer vision to untold multitudes of connected devices in enterprise facilities, have made their way into the wild.
News: Samsung & Microsoft Join Forces to Take on Apple with Combo AR & VR Headset
Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft.
News: Google Lens Gets Smarter with Text Selection, Style Recommendations, & Real-Time Search
During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps.
News: Google's ARCore Moves Past Apple's ARKit in the Race for Shared Augmented Reality Experiences
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
News: 8 New Features Coming to Google Assistant for Android & iPhone
According to Google at their 2018 I/O conference, Google Assistant is now available on over 500 million devices. Now that the assistant is available on iPhones as well, Google has to give iOS users a reason to switch to its assistant over the built-in Siri. Today, Google has eight more reasons for users to do so.
News: Google Working on AR Walking Navigation Mode for Maps
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
News: Epson Adds Biometric Authentication from Redrock to Its Smartglasses
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
News: The 4 Best Apps for Private, Encrypted Messaging on Android & iPhone
Smartphones are still "phones," which means communicating with others is usually a primary use. Ranging from a simple "hi" to a more personal conversation and even sharing passwords, our messages should remain private so that only the intended recipient sees their content. While many apps tout end-to-end encryption, not all apps prioritize security and privacy.
News: Kinect Graduates from Gaming to Enterprise with Project Kinect for Azure
Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.
News: Microsoft Unveils Remote Assist & Layout, New HoloLens Apps Aimed at Workforce Productivity
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.