The Chinese short-form social media giant known as TikTok is getting into an increasingly crowded and competitive space: augmented reality effects tools.
Market Reality: Air Force Gets Immersive, Crypto's AR Future, Inside Amazon's Echo Frames, & Metaverse Goes Mainstream
The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.
News: Snap Scores Big in Battle for Augmented Reality Platform Talent, Pulls Two Executives from Rival Facebook
The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.
The US Department of Treasury isn't generally known for being on the very edge of technology innovations (see the current hubbub around crypto), instead usually waiting until certain tools have been battle-tested in the mainstream or enterprise sector.
News: Augmented Reality Startup Red 6 Lands Multimillion-Dollar Contract to Support US Air Force Training
The emergence of Microsoft's HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military.
Opinion: There's a Blind Spot in Augmented Reality, and the Clarifying Lens of Crypto Is the Prescription, Here's Why
On this platform, we talk a lot about the future of augmented reality, and we pay attention to what is being said elsewhere as well.
Part of the mainstreaming of augmented reality is learning to adopt new habits around the hardware delivering these groundbreaking next-gen interface experiences.
Market Reality: Olympics AR Content on Instagram & Google, Facebook's Metaverse, & Snapchat's Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
News: Facebook's Smartglasses Are the New AR Hype, but It's Becoming Clearer That a Metaverse Platform War Is Coming
Facebook's earnings calls are generally focused on numbers—revenue and user growth. But this week the company's founder and CEO, Mark Zuckerberg, carved out a significant portion of the call to elaborate on Facebook's plans for immersive computing.
Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.
Market Reality: Snap & Epic Games Acquisitions, Nreal v. Epic Games, AR on Oculus Quest, & HoloLens at the Olympics
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
News: Facebook Finally Opens Oculus Quest Passthrough Feature to Developers, Making the VR Device an AR Playground
Facebook Reality Labs chief Andrew "Boz" Bosworth does a lot of hinting and teasing of what's coming next at Oculus, often with only a vague timeline on the horizon.
On Friday, the Tokyo Olympics finally kicked off after massive delays and complications due to the pandemic.
News: BMW Releases Art Car Series of Famed Artists, Including Jeff Koons and Andy Warhol, in Augmented Reality
One app is continuing to make a name for itself as the go-to platform for celebrity art that transcends canvas and paint and moves in augmented reality.
After adding full-body tracking and 3D body mesh in its past two Lens Studio updates, Snap continues to supply creators, particularly apparel retailers, with tools for creating clothing-centric AR experiences.
Already among the leaders in AR development tools via its Unreal Engine, Epic Games has added another tanky weapon to its arsenal.
The legal battle between Epic Games and augmented reality startup Nreal isn't cooling off anytime soon.
Snapchat parent company Snap has opened up its war chest to acquire yet another company that will play a role in its augmented reality ecosystem.
From the front lines of mainstreaming augmented reality smartglasses comes the latest update from Snap and its Spectacles wearable.
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.
Market Reality: Facebook AR & Space Jam, Virgin Galactic AR App, Asics NFTs, & Shark Week on Snapchat
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Due to the apparent lackluster adoption of its Explorer Edition, it can be easy to forget that Google Glass still exists as an enterprise product.
News: This Is How You Can Join LeBron James & Warner Bros. Space Jam Cartoon Characters in Augmented Reality
The remake of the Warner Bros. classic animation meets live-action movie Space Jam, this time starring LeBron James instead of Michael Jordan, hits theaters today.
Shark Week, which debuted in 1988 as a week of programming on the Discovery Channel dedicated to the titular predatory fish, has grown into a cultural beast of its own.
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
Some tried to call it a brief cryptocurrency-fueled fad, but it looks like NFTs are here to stay. Now, one of the biggest sneaker companies on the planet, Japan's Asics, is getting into the game with its own set of NFTs, and there's a virtual object component included.
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.
News: Rokid's New Smartglasses Mirror Content from Smartphones, Desktops, & Consoles to Virtual Screens
After receiving $100 million in funding in 2018, smartglasses maker Rokid is going the crowdfunding route to finance its latest product.
News: Camera IQ Gives Cosmetics Brands the Power to Push Virtual Try-on Effects to Snapchat, Facebook, & Instagram
Cosmetics brands have a long love affair with augmented reality, embracing virtual try-on effects as a means to help sell eyeliner, hair color, lipstick, and the like.
News: Virgin Galactic App Uses Augmented Reality to Let You Sample Space Tourism with Richard Branson
Billionaire Richard Branson did his part to advance space tourism this weekend by beating Elon Musk (SpaceX) and Jeff Bezos (Blue Origin) to become the first among them to travel into space.
Market Reality: Facebook & Harry Potter AR, MLB AR App, Doritos AR Ads, NFT Holographic Future, & Google Meet AR Filters
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
The 2021 season of Major League Baseball (MLB) is in full swing, and now that vaccines are widespread in the US, major baseball stadiums are allowing fans back in at full capacity.
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.
Digital artist Beeple's $69 million NFT art auction at Christie's has a second act called Wenew, and includes attempting to open the digital art floodgates to mainstream collectors and artists alike by using physical goods.
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
Market Reality: Ubiquity6 Acquired, JigSpace Funded, Snapchat in the Viber App, & US Army HoloLens Testing
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.