Oh, Waze—you know, that Google-owned traffic navigation app that tempts drivers into stopping at local food joints like Dunkin' Donuts and Taco Bell? Well, now you can even order a large iced coffee through the app before you even arrive at a fast food hotspot.
Starting today, all you drivers looking for that perfect morning or afternoon cup can purchase a Dunkin' Donuts coffee and other items for pickup through Waze's "order ahead" option.
Dunkin' Donuts will most likely not be the last fast food spot to tie with Waze, either. According to the New York Post, if all goes well with DD, Waze will expand its "order ahead" option to other food joints. The company is planning to let users "reserve parking spaces, fill prescriptions and even buy groceries without having to open another app."
Waze originally started as a traffic and navigation app that alerted users to the best route by using a community-based network of drivers to report roadway incidents. The company also offers paid carpooling to drivers going along the same route as other passengers in parts of California, Israel, and soon, Brazil.
Waze's step into e-commerce is the latest addition to the company's "common good" approach of connecting one driver to another to improve the driving community overall.
Dunkin' Donuts already has its own app, which also lets coffee drinkers order a cup of joe ahead of time. Although, Scott Hudler, the chief digital officer for the Dunkin' Brand, stated to the New York Post that tying with Waze is good for business, because it "involves the ritualistic behavior of driving to work on your daily commute, and we are a brand built on a ritual, too."
Waze won't earn a commission from any of the Dunkin' Donuts sales, either. According to the Associated Press at the New York Post, Dunkin' Donuts has agreed "to increase the amount it spends advertising on Waze."
To order Dunkin' Donuts through Waze, you'll also need to have the Dunkin' Donuts app and be a registered DD Perks customer. You won't have to open both apps to order ahead, but you will need to have both to complete the transaction.
To try out the new feature, download the Dunkin' Donuts app for iOS or Android, then sign up for DD Perks. When that's all done, get on over to downloading Waze for iOS or Android so your order will be ready when you need it.
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