Smartphones News
News: UK-Based Ultrahaptics Acquires Leap Motion for $30 Million
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
News: CGTrader Arms Retailers with Augmented Reality Content via ARsenal Platform
If online retail is war (and who says it isn't), then CGTrader is prepared to arm its allies with augmented reality ammunition.
News: Nreal Light Consumer Edition Arriving Later This Year for $499
Having already solved for functionality and form factor, Nreal appears poised to pull ahead of its consumer smartglasses competition as the third piece of the puzzle now falls into place.
News: Mojo Vision Debuts Microscopic Display for Augmented Reality Wearables
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
Hands-On: Here's How Augmented Reality in Google Search Works
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
News: AWE Partners with Accessories Project to Deliver the Ultimate Augmented Reality-Powered Swag Bag
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
News: Scope AR Adds Session Recording to Its Enterprise Augmented Reality Platform
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
News: Looking Glass Pro Workstation Offers Glasses-Free 3D Computing, but at Premium Price
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
News: Meta Rises from the Ashes Under New Ownership, Along with a New CEO
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
News: Sony Pictures & Snapchat Serve Up Creepy Augmented Reality Lens to Promote 'Brightburn' Movie
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Market Reality: North Secures More Funding, Google Unveils New Glass, & McGraw-Hill Takes AR to School
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
News: Amazon Prime Takes Over Times Square with Augmented Reality Apocalypse
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
News: Hollywood Exhibit Uses HoloLens to Transport Fans into the Worlds of 'Back to the Future' & Halo
The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real-world AR technology, to great effect.
News: Amazon Will Pay You to Help Develop Its Augmented Reality System, No Skills Required
Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.
News: Streem Upgrades Its Augmented Reality Platform via Acquisition of Computer Vision Startup Selerio
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
News: North Focals Smartglasses Update Adds Google Fit, Google Slides, & a Distraction-Free Mode
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
News: McGraw-Hill Jumps into Educational Augmented Reality via Partnership with Startup Alchemie
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
News: Smartglasses Startup North Secures $40 Million in New Funding, Report Says
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.
News: Google Releases Glass Enterprise Edition 2, Includes Qualcomm Snapdragon XR1Upgrade
As the tech world patiently waits for the advent of mainstream consumer smartglasses, Google is content to stick to the business world (for now).
News: Magic Leap Adds Mobile Carrying Case to Its Arsenal of Augmented Reality Gear
It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website.
Market Reality: Mimesys Joins Magic Leap, Samsung Funds DigiLens & Lenovo Moves in on Microsoft's AR Territory
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
News: Now You Can Visit the Statue of Liberty in NYC from Anywhere in Augmented Reality via iOS App
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.
News: Microsoft Turns Real World into Multiplayer Playground with Minecraft Earth Mobile AR Game
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.
News: Next Reality Is Giving Away Free Tickets to AWE
You already know that the best place to learn about the cutting edge of augmented reality is Next Reality, but the best event to meet the people and companies pushing the space forward is the annual Augmented Reality Expo (AWE), and we're giving away free tickets!
News: Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
News: Jeri Ellsworth's Tilt Five Teases Forthcoming Augmented Reality Twist on Board Gaming
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
News: Samsung Joins Niantic in Backing DigiLens with $50 Million Funding Round
Smartglasses are the future of augmented reality, and Samsung is betting on waveguide maker DigiLens to emerge as a leader in the growing AR wearable industry.
News: Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
News: Unity Beta 2019.2 Adds Face, 2D & 3D Image Tracking to AR Foundation
Fresh off of shipping version 2019.1 in April, Unity has already dropped the beta of 2019.2, and it has a bunch of new AR Foundation toys to test.
News: Lenovo's New Android-Based AR Headset Hits the HoloLens Where It Hurts — Enterprise Applications
Now that Microsoft has squarely focused on the enterprise market with the HoloLens 2, it appears Lenovo is content to play follow-the-leader with its new augmented reality headset.
Market Reality: Google Adds AR to Search, AWE Turns 10, & Nike Makes AR Part of Its Sales Strategy
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
News: After Nearly a Decade of AWE, Founder Ori Inbar Unpacks the Past, Present, & Future of Augmented Reality
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
News: Why Facebook Co-Founder's Call for a Breakup Is Focused on the Wrong Target — AR Is Zuckerberg's Next Big Data Bonanza
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
News: Snapchat & Facebook Messenger Deliver Augmented Reality Camera Effects for Mother's Day
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
News: Google's ARCore Updates Bring Scene Viewer for AR on Web & Search, Improvements to Image Recognition & Ambient Lighting
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
Hands-On: Epson Joins the Move to Android Smartphones with Moverio BT-30C Smart Glasses
In recent weeks we've talked about the growing trend of smartglasses makers moving the brains of their devices to smartphones, and now a veteran of the space has joined that movement.
News: Google Expands Preview of Maps AR Navigation to Pixel Phones
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.