By donating a dollar for every image you post to a designated charity of your choice, Johnson & Johnson is rendering those narcissistic selfies a little less selfish by bringing social awareness and responsibility to social media.
Using their app called Donate a Photo, available for both Android and iOS, you will be able to choose from a curated list of trusted causes to donate to with your image. Sync the application up with your Facebook and Twitter accounts to spread awareness amongst your followers.
You're limited to one picture a day, which can add up to $365 a year, so with enough people posting daily, some serious change can come to a life less fortunate than your own.
We're constantly posting pictures on social media, so why not post something for change, rather than "likes"?