The Los Angeles Rams are the latest NFL franchise to introduce new or modified uniforms for the 2020 season, joining the Atlanta Falcons, Cleveland Browns, Indianapolis Colts, New England Patriots, Tampa Bay Buccaneers, and their neighbors, the Los Angeles Chargers.
However, the Rams have put extra effort into their uniform unveiling by publishing an augmented reality Lens on Snapchat to let fans experience the new designs in their socially-distant solitude.
Here's how you can model their new duds in your own home.
You'll need to install Snapchat on your smartphone first. If you're new to Snapchat, a mobile number is required to register your account.
If you have Snapchat installed already, go ahead and check the App Store and Play Store to make sure you have the latest version installed. Update the app if there is one available.
By default, Snapchat opens up to the camera view. Tap the smiley face icon to open up the Lens Carousel and select the Rams logo. If you're trying this on launch day, it will be the first icon available.
If the Rams icon is not in your carousel, scan the Snapcode below by pointing the Snapchat camera at it and holding down anywhere on the camera view.
Snapchat will automatically detect a horizontal surface, such as a floor or tabletop, and place virtual models of quarterback Jared Goff and defensive lineman Aaron Donald as they appear in EA Sports' Madden franchise. To adjust placement, drag or rotate the figures with touchscreen gestures.
With the players in place, tap the 16 icon to view Goff, 99 for Donald, or the Rams logo to bring both back into view. An on-screen animation, along with announcer voiceover and crowd sound effects, accompanies each scene.
You can also try on the virtual uniform. Start by tapping the icon with circular arrows icon in the top right corner of the screen to switch the front-facing camera.
With your face in view, Snapchat will overlay a virtual helmet and jersey onto your person. Tap the screen to toggle between the different variations. Snapchat's face detection capabilities also work on photos if you want to see how the uniform looks on others who are not present.
To snap a photo of the AR experience on either camera, tap camera shutter button, or hold it down to record video.
Once the content is captured, you can edit it with tools on the right side of the screen. Once you're done with your revisions, you can tap save to download it to your camera roll (and then share in other apps), add it to your story, or send it to friends you've connected with on Snapchat.
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