The smartphone world just got a lot more interesting. Motorola's latest challenger to Samsung's premium Galaxy S25 Edge popped up in a leaked promo, giving us a first real look at a potential flagship contender. The Edge 70 will depart from the design of recent Edge smartphones like the Edge 60 Pro, a sign Motorola is ready to shake things up when design has felt stuck in place. While an Edge 70 global release date remains unknown for now, the footage shows enough to spark real interest. And the rumored price helps, too. Paras Guglani suggests that the Edge 70 could launch for around €690 (~$809) with 512 GB of storage and 12 GB of RAM, which places it squarely in Samsung country, a lane where mid-premium phones often stall.
What makes this Motorola different from the pack?
Here is where things get interesting. The leaks say Motorola is not playing it safe on design or specs. Motorola intends to offer the Edge 70 in Pantone Gadget Gray and Pantone Lily Pad colour options, which already goes beyond the usual black and blue. There is a third twist, Blass' prior image suggests that Motorola will sell a third colour option called Pantone Bronze Green. Color names aside, the Pantone tie-in hints at a push for polish and credibility.
The camera setup looks promising for shooters who want flagship performance without flagship pricing. Motorola's Edge 70 features a 50 MP primary camera with OIS and an ultra-wide-angle camera with a 120° field of view. That 120 degree ultra-wide stands out, matching or beating phones that run $300 more. Nice.
Storage seals the intent. If the leak holds, 512 GB with 12 GB of RAM is the starting point, not an upsell. This is not just serious flagship territory, it challenges the norm of lower base storage with pricey add-ons. For 4K video, photo libraries, and demanding apps, that kind of headroom removes a common pain point.
How does it stack up against Samsung's Galaxy S25 Edge?
Time to face the elephant in the room, Samsung's Galaxy S25 Edge and its premium price. The Galaxy S25 Edge starts at $1,099 / £1,099 / AU$1,849, with 256GB of storage and 12GB of RAM. If Motorola lands near €690, that gap alone could sway upgrades.
Samsung brings its usual display strength. The Samsung Galaxy S25 Edge has a 6.7-inch 120Hz AMOLED display with a resolution of 1440 x 3120, vivid and sharp, exactly what you expect from Samsung panels. The push for thin, premium hardware shows up in power, the Galaxy S25 Edge has a 3,900mAh battery, respectable, though clearly tuned for that slim profile.
Software is Samsung's long game. Samsung operates on Android 15 with One UI 7.0, paired with hardware that leans into premium display tech, Samsung features a 6.70 inch 19.5:9, 3120 x 1440 pixel, 395 PPI capacitive touchscreen display with Dynamic AMOLED 2X, Gorilla Glass Ceramic 2, HDR, and 120 Hz refresh rate.
Here is the value play in plain numbers. Motorola at roughly $809 versus Samsung at $1,099, same 12 GB of RAM, very different entry prices. For frequent upgraders or buyers watching budgets, that gap matters.
What this means for the competitive landscape
Motorola looks set on smart disruption. Not by out-pricing Samsung, but by packing core flagship features at a saner number. Less sizzle, more steak.
The leaked spec sheet sticks to what matters day to day. A 50 MP primary camera with OIS, 120 degree ultra-wide, 12 GB of RAM, and 512 GB of base storage is compelling at any price, and punchy at the rumored €690. That covers multitasking headroom, room for media, and cameras built for social feeds without handwringing over space.
The catch is not hardware, it is software runway. Samsung provides 7 years of promised updates, One UI enhancements, and a more premium titanium build, while Motorola offers 2 major Android updates and 3 years of security patches. If you keep phones for a long time, that difference can outweigh the upfront savings.
For quicker upgraders or anyone chasing immediate value, Motorola's pitch lands. Prices have crept up for years while many features go untouched by most people. If Motorola delivers on performance and build at this mid-premium price, it could win over shoppers priced out of top tiers.
Competition heating up is great for buyers. Samsung has long ruled premium Android, but real pressure moves prices and speeds up innovation. If Motorola nails the launch and matches these specs in the real world, the Edge 70 could shake the tree. Sometimes the best challenger is the one that gives you more of what you use, for less of what you do not want to pay.
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