Apple's latest iPhone 17 finally brings real change to the standard model. After time with it, this is not another small step. The Independent calls it "one of the biggest upgrades for the regular iPhone in years," and that tracks across the board. With ProMotion on the base model, dual 48MP cameras, and Apple's new A19 chip, it feels like the most compelling entry-level flagship Apple has made in a while.
Bottom line: the iPhone most people should buy
Let's keep it simple. The iPhone 17 costs from £799 and will be generally available from Friday 19 September 2025. For that price you get ProMotion, Always-On functionality, double the starting storage, and significantly upgraded cameras.
The gap to the Pro models has rarely felt smaller. You still miss a telephoto camera and some advanced video tools, yet this is the iPhone most people should buy. Premium display tech, better cameras, and confident performance, it is a clear upgrade if you are coming from an iPhone 15 or older.
Apple seems to have heard the feedback about holding back basics to upsell Pro. The iPhone 17 reads like the standard iPhone it always should have been, a premium experience without paying Pro prices for a smooth screen and an always-on clock.
Looking ahead, the Pro line can lean into specialist gear, not everyday essentials. For most people, the iPhone 17 covers the full iPhone experience without real compromise, which makes the Pro premium harder to justify unless you truly need telephoto shots or higher-end video controls.
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